2011/03/16

HARO

On BlogHer, Melanie Nelson describes how PR practitioners benefit from using HARO.  HARO is short for “Help a Reporter Out” and helps reporters find sources for news articles when they do not know where to look within an industry.  When getting a request from HARO, one must make sure that they do not waste the other person’s time and they must convince the request that they are the best person to ask for answers to their questions.

There have been many incidents of reporters never getting back to their clients which is a big NO NO! Do not waste other’s time on HARO; be respectful. In the responses make sure you are responding with respect and honor explaining to them why you would be a good client for them.

You can subscribe to HARO here: HAROsite

Some tips for writing a successful response:

-Keep it short

-introduce yourself

-Address the information and explain why you’d be a good source

-Answer the questions in the original query

-Pay attention to the deadline

So what are the benefits of using HARO for your client and for you?

HARO is great networking for PR partitioners.  When you are wondering who needs your help, you can directly write to someone with questions that you are knowledgeable about instead of writing to all of the public.  The client and the reporter will be connected easily and will be able to exchange writings faster than trying to find one another on their own.  Also on HARO, you can easily connect with other PR partitioners who have similar writing interests. Everyone wins in HARO according to Melanie Nelson.

I see HARO as a very useful source and will hopefully be using it a lot in the future.  Any type of PR/Journalism career would find benefits using HARO.  Make sure you read up on the tips on writing a response before you request anything from a client or reporter! 🙂

2011/03/15

jokes go too far

On PR Daily “Off-color jokes about Japan cost two people their jobs,” Michael Sebastian reported that a comedian Gilbert Gottfried tweeted many jokes about Japan that were not appropriate.  Aflac fired him for making these comments.  Aflac was very embarrassed and wanted to make sure the world knew that just because Gottfried made these comments, they were not in support of them.  PR people can be very outspoken in hopes of getting the public’s attention.  I believe that making a joke about something so disastrous is unethical and needs to be punished.  Twitter can be used for many routes of communication, but mocking something so serious as the disaster in Japan should not be tolerated.

 

2011/03/14

mutual sharing of a cat

Jonathan Santana is a friend of mine who has a fun blog. He posted a video of a commercial that is banned in the US that he thought was very funny.  Sometimes a good laugh is all we need in a blog comment. I will re-post it here:

I remember watching this commercial in my intro to business class and I almost died laughing. Maybe you are a cat lover but it is still a horribly funny commercial. I wonder why this can’t be shown in the u.s…..

If you are in the mood for a laugh then definitely check out this commercial. Also i thought this was a bad decision by the PR of for because of the cruelty of this commercial. It may be funny to me and some others but this can be very offensive to many people.

-Jon Santana

The link to the video is found on his blog

2011/03/13

Social media helps out Japan

On PR daily, “As catastrophe hits Japan, relief groups turn to social media,” Matt Wilson tells us how Twitter and Facebook immediately started coming up with answers how to help.  Organizations needed an access to the public, like American Red Cross and Save the Children, in order to let the people donate to the relief effort.

Social media is an amazing tool for catastrophes like this one.  If you are interested in helping with Japan, there are many donation tools online through social media websites.  Japan is in need of help and we can use our everyday social media as a way to contribute to this help!

2011/03/04

photography lovers

The Language of the Image on NEWSU was my favorite NEWSU so far. I really enjoy photography so it was very interesting to see what type of photos captured reader’s attention.  Also, it was very interesting to  learn about what type of photos can be used in photo-journalism because I am very interested in that field.  In this NEWSU, there were 3 different catagories  the photos were placed in to tell a news story.  The first was “informational.”  In these photos, the photo does not tell a story, but just offers the idenification of a person, place, or thing.  An example of this can be a picture of two people eating dinner.  The look of the photo is obvious that they are eating dinner, but the significance of them eating dinner is not noticed from the photo.  Also, in these photos there is not much creativity such as lighting, proximity, place, etc..

The second catagory was “single elements” such as the graphics making the photo look appealing.  The photographer is looking for the relationship between the lines, shapes, and forms that go well together.  These are when pictures are very creative and tell a story.  The story does not need to be impacting or intense, but a small story is told.  An example of one of these photographs is a close up of a tiger walking.  The photographer focuses on the stripes of the tiger in relation to the background behind him.  The color of the tiger and background go very well together.  The tiger’s fur is what is emphasized and the person viewing the photograph goes right to the tiger at first glance.

The third catagory is when there are multiple elements in a photograph.  Here are the list of the different elements that can be used (not all are usually together):

graphic, quality of life, emotion, juxtaposition, mood, sense of place, point of entry, impact, rule of thirds, perspective, surprise, layering, moment, and personality portrait.

A professional photographer uses many elements to capture the graphic, the story, etc.. to create a great story/visual. An example of one of these photos could be a war photo with the emphasis on a person being shot where all that the person viewing the shot sees is the intensity of the person in pain.  The colors, placing, everything looks just right and causes the person viewing the photo to feel emotion.

I love photography and this course is a very good source in helping with photojournalism!

2011/02/22

NEWSU- Grammar

In NEWSU, Cleaning your Copy, I learned much about grammar.  Grammar seems like such an easy thing to know when it comes to writing, but there are so many rules and so many different approaches to writing that a little class like this one helps a lot! When I took the quiz, I realized that punctuation and the basics of grammar did not come easily to me.

Colons are used instead of a period between two sentences that present contrasting ideas. This causes the sentence to flow. Something that surprised me was the fact that commas do not be used as much as I use them.  It is better to figure out a way to use a sentence with less commas. I never really knew when to put dashes and hyphens.  Cleaning your copy taught me how. Dashes denote an abrupt change and hyphens  join words.

Modifiers and Pronouns are something I learned more about doing this course.  You must place modifiers in the correct location.  When using a pronoun, it is best to keep in mind that the reader should know exactly who or what you are talking about.

In this NEWSU course, there were a list of words misspelled commonly. Some of those words were Accommodate, Anointed, Diphtheria, and Occurred.  I seem to always get those wrong! Thanks NEWSU!

Semicolons indicate a greater separation of thought when used and help to link independent clauses.

My dad used to be an English teacher, so I would always have him look over my papers before turning them in.  All my mistakes were in grammar.  I could always write beautiful stories, but when it came to grammar, yikes!  This course has really helped me in the little areas that I had questions.  Being a Journalist, we must know what to do when it comes to grammar.  Journalists out of most careers should probably take a grammar class and be familiar with the many forms of writing.

2011/02/22

social media: a woman thing.

In “Study: Women outpacing men—in social media use,” Alan Pearcy explained that USA TODAY reported that woman use social media way more than men use social media.  In average, Pearcy explains that women participate in 6 or more social media activities.  I believe that woman blog and tumblr more than men do.  There are a lot of creative web pages that men stay away from.  73% of Internet users use social media.  The age rages of these users range from 18-34 year olds. Social media has become integrating into the lifestyle of the majority of young people.  It is a creative way to express and stay connected to a broad variety of people.

So are there downfalls to social media?  I believe so.  Social media can create a scapegoat from having intimate face-to-face relationships.  Because of the vast majority of social media participants, it can be scary to be “real” in person.  Women may need more practice in getting back to those coffee dates, rather, than blogging or facebook chatting all night.

2011/02/16

More time please.

TIME. What a valuable word.  We all want more time in this world.  On A Simple Way to Manage Your Time, Willam Penn shares some tips to eliminate some stress by giving us practical ways to make a system to help in this area of our lives.

  1. Setting Priorities
  2. Completing daily tasks
  3. Eliminating distractions

Us PR Journalists need to time manage.  We need success and time management is key.  Not only is this important for our career, but also for every other area in our lives.

Here is the steps Penn shares:

  1. Make a “I must do column,” “I next do column,” “I could do column,” and “Not mine to do column.”
  2. What is the most important? Give this everything you got!
  3. What must on Step #1 need to be moved to another day?
  4. What do you WANT to do today?
  5. Fill in tomorrow’s “To do’s” on a sheet of paper.

Stick to these steps if you need help in time management!

2011/02/16

Bakery in NYC//Great Marketing!

On A Bakery Gets Sweet Returns From Social-Media Blitz, a bakery in New York City thought of a creative way of advertising through Twitter, Facebook, and its Blog. They have been holding contests on Facebook and offering people discounts on those who “like” them. Since the bakery has been involved in social media, the shop has seen a 15% to 20% increase in sales since.  People all over the US are hearing about this shop and wanting the bakery to ship goods out. Their first intention was not for advertising, rather, to just create a page on Facebook to engage in culture.

Social Media is an amazing marketing tool for any kind of business.  It can be fun to think of creative ways to advertise and get the customers involved!  Photo contests, quizzes, surveys, etc… are all great tools to use on a Facebook or Blog page.  Twitter can be used to post Tweets on discounts and savings as well.

2011/02/13

Holiday Time!

It is almost Valentine’s Day and couples all over the world are thinking of special and interesting date ideas. I found this blog on Ragan’s PR Daily cute, fun and festive. Top 10 Words for Valentine’s Day explain the meanings of the lovely words that get thrown around in this love month.

Romantic
Valentine
Amour
Adonis
Aphrodisiac
Infatuation
Casanova
Unrequited
Saccharine
Sweetheart
To find out where these words derived from and their meanings, check it out.
Have a Lovely Casanova Valentine’s Day!