Archive for April, 2011


Social Media News Release

There are a few different types of news releases. Social Media News Release is one of them!

What is a social media news release and why is it important to know as a PR professional?  A SMNR is a press release format designed simply for the online media world according to realwire.  I also found that a SMNR is used to help make releases more reader-friendly to the social media users (social media training).  Traditional news releases will work, but SMNR focuses primarily on online networking.  This website describes 3 different people who appeal to SMNR: traditional journalists, bloggers/podcasters/consumers/readers.

The advantages of a SMNR according to realwire, are that SMNR’s receive double the editorial coverage and up to four times as much on blogs because SMNR’s are more creative in storytelling.  They also are online user friendly.  According to Brian Solis,  SMNR’s have the ability to open up dialog in a way that is not possible with traditional releases.  They help link to multi-media content in social networks.  According to Shelley Martin, one disadvantage of a SMNR is that those who have trouble using computers would not find them helpful.  She mentioned that she really could not locate any other disadvantages.

When should a PR practitioner consider using SMNR?

According to my friend Jon Cissel, PR practitioners should use them when they are trying to reach many people at once.  SMNR are included in many categories and very easy to locate on the web. SMNR’s provide great graphics and information that draw readers in.  SMNR’s link many things together through links and information.  A PR practitioner would be crazy not to use this because SMNR’s are great exposure.

Some Tips on creating a Social Media News Release:  (found on Biz Buzz Weekly)

1. Persuasive and Clear Content: Make sure the reader understands exactly what you are addressing. Try to focus on one topic and expand on it to make your point clear.

2. Optimum Release Length: 400-600 words keeps the reader digesting the information smoothly.  Also, it contains enough information with detail.

3. Anchor Text: These are the links that connect words and phrases to relevant web pages. A good rule to keep in mind is 500-600 words in order to focus search engines.

4. Language: Plain, accurate, and descriptive language.  Audiences need clear understandable language to be interested in the product.

5. Headline & Subhead: Let your headline be the most important keyword in your press release.  Keep the headline 60 to 80 words.  Subhead should be longer, but it is best to keep to two lines or less.  Make sure you repeat in the body of the press release what was mentioned in the headline and subhead.

6. Publish Shareable Information: Needs to be of reader’s interest!  Make sure it is good enough to share in social media. Provide a sharing button.

7. Add Picture Gallery: Go graphic crazy. This enhances your release and draws people in.

Real Wire Posted a few examples of SMNR’s.  Here is one they posted:

Powerpoint by Royal Appointment

Here is a news release on healthcare in social media: Cleveland Clinic SMNR


social media sites don’t just include twitter & facebook

With such an emphasis on Twitter and Facebook, our society is forgetting about other social media websites that are just as exciting! According to PR Daily, there are 3 other social media sites that may be well worth your time as an organization.

1. Linkedin has been a focus to professional communities and has even yielded even stronger results than twitter.

2. YouTube has only been accelerating since popular in 2006. 89 million Americans watch youtube videos each day. This is the largest video social network. This site has more users than twitter also.

3. StumbleUpon has also become popular. This is the ultimate “surfing” network which provides easy access to anything all across the web.

Keep these in mind, Twitter and Facebook are not the only social media sites out there!


Tips for PR Students!

Being in a writing for Public relations class, I have learned many things to be a successful journalist. Here are some tips I have come up with to be successful:

1. When it comes to writing blogs, make sure to “spice” it up by adding graphics and pictures to accommodate your writings.  When reading blogs, most people look for picture first before reading.  Appearance is important.

2. Be very familiar with every social networking website and be familiar with social media that is new.  As a PR professional, it would be embarrassing to be not be familiar with new media streams of communication.

3. Be efficient in grammar and writing styles.

4. Listen to PR podcasts to become familiar with PR news.

5. Make sure you network with other PR professionals to become familiar in the PR world.  Blogging can help do this.  It is good to comment on PR professional blogs.

6. Read PR daily and other PR websites.  It is good to read the newspaper or any news on the web to become familiar with what is going on in the world.

7. Be tough.  Editors will reject you so it is good to not become discouraged, but continue to take rejection to improve your writing.

8. Be very truthful and when taking information from someone else, make sure to not plagiarize.   It is good to be ethical, especially when it comes to professional writing.

9. Take risks.  It is good to pitch a story that is unique and risky.  The ones who do the risky stories usually are successful!

10. Know your audience.  Be specific about the type of audience you want to be involved with.  Knowing the audience well can help bring efficiency.

Here are some tips that I hope you can take and use if you are planning on becoming a PR professional!! Hope they helped 🙂


awkward designs..

According to PR DAILY, Kevin Allen mentions how Kotex is getting people to submit designs of maxi-pads because they are changing the design.  Many people have been submitting their maxi-pad designs into Kotexes website.  They have partnered with Sex and the City costumer designer Patricia field in help with resigning the pad.  There are many different trends sending in graphics. I wonder what the new maxi-pad with look like! 😉


Gaga in PR?

According to PR DAILY, Michael Sebastian talked about how Lady Gaga is guest editing a London newspaper.  She is not only editing a feature, but she also is editing comments throughout the issue.  Lady Gaga is becoming interested in this mode of expression and finding the communication of journalism fascinating.  PR and journalism is the best route to take and I am glad Lady Gaga is getting into this field.


PR podcasts

For immediate release:

Harry, small micro-hotel coordinator, MS in marketing. 20 years online. Flicker, it is very easy for one cloud to connect with another cloud. Giving them a complete ownership of their data. Competing with Facebook.  When engaging consumers with social media, you have to fortify your key segments. We cannot only be focused on the sales in a business.  Marketing strategies. Social media will be known for building community.  When the consumer wants to talk about something, we must be there with them in that moment.

You can’t stop focusing on future sales, you must look at current and future sales. Being there for the customer and being aware of what is being discussed online is crucial for marketing.

Craig, just introduced to creepy, he was able to see where people are tweeting and exactly what they are doing and where they are in visual terms. You can see exactly what someone is doing in downloading this app.  Only good for stalkers and weirdos.  When tweeting, be aware that there is a possibility of someone knowing and seeing where you are tweeting from. It is not that much different from surveillance cameras that can tell where you have been all day.

PR podcasts like this one can benefit PR students because this enables students to become connected with what is going on in the media all over the world.  What are the main issues?  When listening to the podcasts, PR students will become aware of recent findings in the media and they will be exposed to the media/social media updates before the majority of people are. It is good to be aware of what is going on in the world when it comes to new technology. I also never heard of “creepy” or have been familiar with those who are behind the scenes of social media.  It was interesting to hear older men who are behind the technology talk about the relation between marketing and social media.