facebook fans do not determine popularity

On 5 reasons you should not measure facebook fans, Pascal Jappy talks about how facebook is not a good determining factor for popularity.  Coca-cola has 600,000 more fans than Justin Bieber which does not make any sense according to the world outside of facebook.  Facebook does not give accurate statistics about anything and here is 5 tips why not:

1. They are not a measure of impressions

2. They are not a measure of advocacy

3. They are not a measure of engagement

4. They are not tied to a particular objective

5. A small fan base is fine if it’s active

Next time you get on facebook, remember that just because there is 700,000,000 “likes” does not mean that it is popular. Facebook does not measure popularity!

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