Archive for March, 2011

2011/03/30

Food Network Celebrity Denies Young Child

According to Food Network star puts her ‘barefoot’ in her mouth, Alan Pearcy explains that a young boy age 6 who has leukmia wanted to meet Ina Garden (a famous food network host) and she denied his request.  Actually Alan Pearcy describes how she denied him twice actually.  The public was outraged against her, that eventually she caved in and agreed to meet the young boy, Enzo. This story has not been heard by many, but it does raise a question about the the condition of our world right now.  Why would a person deny meeting a young boy with leukemia? Especially if she knew that it would get out to the public. Something to think about.

2011/03/29

Food shrinkage

So we have all noticed when buying a bag of chips or a bag of cookies that half of the bag is plain air.  We have noticed how packages are huge compared to the amount of product that is in a bag.  It has become a topic that we complain about over and over again.  So really, when is someone going to say something about this?! According to Your food costs more- and there’s less of it by Alan Pearcy, he brings this topic to light by addressing all of the evidence he found that this is a true statement, there are a smaller number of servings with a high price.  There is an actual shrinking process of all package sizes that take place.  According to Times, here  are products that have downsized:

-canned goods dropped from 13 oz. to 14

-bags of sugar lost a pound

-bags of chips now contain 20% fewer ships than in 2009

-reese’s minis are smaller now, yet more expensive

So our observations have been correct, sadly to say :/ watch out for those shrinkage packages, they will get ya every time.

2011/03/29

facebook fans do not determine popularity

On 5 reasons you should not measure facebook fans, Pascal Jappy talks about how facebook is not a good determining factor for popularity.  Coca-cola has 600,000 more fans than Justin Bieber which does not make any sense according to the world outside of facebook.  Facebook does not give accurate statistics about anything and here is 5 tips why not:

1. They are not a measure of impressions

2. They are not a measure of advocacy

3. They are not a measure of engagement

4. They are not tied to a particular objective

5. A small fan base is fine if it’s active

Next time you get on facebook, remember that just because there is 700,000,000 “likes” does not mean that it is popular. Facebook does not measure popularity!

2011/03/27

Infographic wonders.

Without the infographics, the world of advertising and marketing would be a different place.  According to a blog post on Six Revision, an infographic is a creative graphic depicting of data and information presenting knowledge about something while engaging the viewer.  The graphic of the different coffee’s is an example.  Say I was writing a story on global warming and the recent updates of the effects around the world, my client would become more engaged if I presented him/her with a graphic displaying the statistics of weather changes across the world.  The client would be able to visualize the information I was trying to get across to my readers.  Most infographics are made on Adobe Illustrator or photoshop so one would need to purchase a subscription to one of these programs to make the graphic.  There are many sites on the web that offer great useful tips for making an infographic.  Some I found on Designing Quality Infographics: Tips, Rescources and Inspiration. Tips include: succinctness, creativity, visualization, organization, transparency,  accuracy, relevance, and simplicity.  Infographics are found on almost all websites demonstrating any type of information. Charts and tables are popular to demonstrate data. According to wikipedia, infographics display complex information in the forms of signs, maps, journalism, technical writing, and education.  Some infographics are funny and others are serious.  You do not need have a career in graphic design to create an infographic.  Once starting to create these graphics, it is a very simplistic art that becomes enjoyable to make.  Some free online websites to create these graphics are Stat Planet, Hohli,Creately, New York Times, Many Eyes, and Google Public Date.  The triangle below is the development process of making an infographic which in itself is also an infographic. I hope these tips helped and I hope you start to explore the wonders on infographic making in all your writings!

2011/03/16

HARO

On BlogHer, Melanie Nelson describes how PR practitioners benefit from using HARO.  HARO is short for “Help a Reporter Out” and helps reporters find sources for news articles when they do not know where to look within an industry.  When getting a request from HARO, one must make sure that they do not waste the other person’s time and they must convince the request that they are the best person to ask for answers to their questions.

There have been many incidents of reporters never getting back to their clients which is a big NO NO! Do not waste other’s time on HARO; be respectful. In the responses make sure you are responding with respect and honor explaining to them why you would be a good client for them.

You can subscribe to HARO here: HAROsite

Some tips for writing a successful response:

-Keep it short

-introduce yourself

-Address the information and explain why you’d be a good source

-Answer the questions in the original query

-Pay attention to the deadline

So what are the benefits of using HARO for your client and for you?

HARO is great networking for PR partitioners.  When you are wondering who needs your help, you can directly write to someone with questions that you are knowledgeable about instead of writing to all of the public.  The client and the reporter will be connected easily and will be able to exchange writings faster than trying to find one another on their own.  Also on HARO, you can easily connect with other PR partitioners who have similar writing interests. Everyone wins in HARO according to Melanie Nelson.

I see HARO as a very useful source and will hopefully be using it a lot in the future.  Any type of PR/Journalism career would find benefits using HARO.  Make sure you read up on the tips on writing a response before you request anything from a client or reporter! 🙂

2011/03/15

jokes go too far

On PR Daily “Off-color jokes about Japan cost two people their jobs,” Michael Sebastian reported that a comedian Gilbert Gottfried tweeted many jokes about Japan that were not appropriate.  Aflac fired him for making these comments.  Aflac was very embarrassed and wanted to make sure the world knew that just because Gottfried made these comments, they were not in support of them.  PR people can be very outspoken in hopes of getting the public’s attention.  I believe that making a joke about something so disastrous is unethical and needs to be punished.  Twitter can be used for many routes of communication, but mocking something so serious as the disaster in Japan should not be tolerated.

 

2011/03/14

mutual sharing of a cat

Jonathan Santana is a friend of mine who has a fun blog. He posted a video of a commercial that is banned in the US that he thought was very funny.  Sometimes a good laugh is all we need in a blog comment. I will re-post it here:

I remember watching this commercial in my intro to business class and I almost died laughing. Maybe you are a cat lover but it is still a horribly funny commercial. I wonder why this can’t be shown in the u.s…..

If you are in the mood for a laugh then definitely check out this commercial. Also i thought this was a bad decision by the PR of for because of the cruelty of this commercial. It may be funny to me and some others but this can be very offensive to many people.

-Jon Santana

The link to the video is found on his blog

2011/03/13

Social media helps out Japan

On PR daily, “As catastrophe hits Japan, relief groups turn to social media,” Matt Wilson tells us how Twitter and Facebook immediately started coming up with answers how to help.  Organizations needed an access to the public, like American Red Cross and Save the Children, in order to let the people donate to the relief effort.

Social media is an amazing tool for catastrophes like this one.  If you are interested in helping with Japan, there are many donation tools online through social media websites.  Japan is in need of help and we can use our everyday social media as a way to contribute to this help!

2011/03/04

photography lovers

The Language of the Image on NEWSU was my favorite NEWSU so far. I really enjoy photography so it was very interesting to see what type of photos captured reader’s attention.  Also, it was very interesting to  learn about what type of photos can be used in photo-journalism because I am very interested in that field.  In this NEWSU, there were 3 different catagories  the photos were placed in to tell a news story.  The first was “informational.”  In these photos, the photo does not tell a story, but just offers the idenification of a person, place, or thing.  An example of this can be a picture of two people eating dinner.  The look of the photo is obvious that they are eating dinner, but the significance of them eating dinner is not noticed from the photo.  Also, in these photos there is not much creativity such as lighting, proximity, place, etc..

The second catagory was “single elements” such as the graphics making the photo look appealing.  The photographer is looking for the relationship between the lines, shapes, and forms that go well together.  These are when pictures are very creative and tell a story.  The story does not need to be impacting or intense, but a small story is told.  An example of one of these photographs is a close up of a tiger walking.  The photographer focuses on the stripes of the tiger in relation to the background behind him.  The color of the tiger and background go very well together.  The tiger’s fur is what is emphasized and the person viewing the photograph goes right to the tiger at first glance.

The third catagory is when there are multiple elements in a photograph.  Here are the list of the different elements that can be used (not all are usually together):

graphic, quality of life, emotion, juxtaposition, mood, sense of place, point of entry, impact, rule of thirds, perspective, surprise, layering, moment, and personality portrait.

A professional photographer uses many elements to capture the graphic, the story, etc.. to create a great story/visual. An example of one of these photos could be a war photo with the emphasis on a person being shot where all that the person viewing the shot sees is the intensity of the person in pain.  The colors, placing, everything looks just right and causes the person viewing the photo to feel emotion.

I love photography and this course is a very good source in helping with photojournalism!